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Content Writing
February 17, 2023

Eight Reasons You Need to Use AI Writing Tools

Everywhere you go, there’s a buzz about ChatGPT and similar AI tools. Whether it’s Instagram reels, Facebook communities, or YouTube, people are talking about AI Writing Tools, and for a good reason.

The emergence of AI writing software has compelled us to revisit how we write content. Although there is disagreement about the extent to which AI writing software will replace content writers, all agree that it will significantly impact their roles. Consequently, content writers and marketers should capitalize on an AI tool to craft high-quality content to bolster their efficiency.

So should you jump on the AI-writing bandwagon? Check out these eight reasons to use AI writing tools:

Why Should You Use An AI Writing Tool To Write Content?

1. Less Time Consuming

Writing content is time-consuming and tedious. With an AI writing tool, you can quickly generate ideas, create drafts, and refine them with minimal effort. As a busy marketer or blogger, you can use AI writing tools to streamline your workflow and focus on more critical tasks.

AI writing software can reduce the time it takes to craft extensive blog posts from around six days down to a mere 3-4 hours. From keyword placement, structure and grammar checks, tone alterations, and formatting for submission – AI writing software assists in any editing needs that may arise.

2. Produce Engaging Content

AI writing tools help you create content that can engage readers by understanding their interests. It does this by applying natural language processing to understand the type of content your audience wants. This technology enables you to generate a personalized experience for your readers by creating content that resonates with them.

Artificial intelligence tools like Jasper offers 101 tones to help you produce content that resonates with your target audience, no matter the context or message. Apart from this, it also provides various word choices, helping the user to craft more compelling content.

3. Search Engine Optimized Content

Writing content is time-consuming and tedious. With an AI writing tool, you can quickly generate ideas, create drafts, and refine them with minimal effort. As a busy marketer or blogger, you can use AI writing tools to streamline your workflow and focus on more critical tasks.

AI writing software can reduce the time it takes to craft extensive blog posts from around six days down to a mere 3-4 hours. From keyword placement, structure and grammar checks, tone alterations, and formatting for submission – AI writing software assists in any editing needs that may arise.

4. Cost-Effective

AI writing software is a cost-effective way to generate content. This is because it reduces the need for an additional content writer and the associated costs. Additionally, these tools can save time and money when editing content.

Let’s assume you are just starting and don’t have any extra resources to hire a professional content writer. In this case, AI writing software can help you craft high-quality content without breaking your budget. You can simply go for a trial period or free versions of the AI-powered writing tool before opting for a monthly subscription.

5. Create Content In A Variety Of Languages

Another great advantage of using AI writing tools is that they can help you produce content in various languages. This means that if your target audience speaks different languages, you can easily craft content without investing in a translator.

These AI tools use natural language processing and machine learning algorithms to automatically detect the language of your content and tweak it accordingly. Additionally, they can recognize spelling and grammar mistakes to help you create a flawless copy in the desired language.

6. Overcome Writer's Block

Writer’s block is a common issue faced by many writers and bloggers. AI writing tools can help you quickly break through this creative barrier, enabling you to generate ideas and create drafts of content in no time.

Moreover, these tools can also help you develop new ideas for your content by suggesting new keywords or phrases related to your topic. This way, you can come up with creative, unique, and better content that stands out from the competition.

7. Create Different Sorts Of Content

These tools can also help you create different types of content, such as blog posts, emails, video scripts, podcasts, press releases, website copy, social media posts, eBooks, etc. These artificial intelligence tools provide custom templates that enable you to craft content quickly for almost any format.

Furthermore, they can also help you save time and resources by eliminating the need to manually create multiple versions of the same content for different platforms.

8. Increase Your Income

Using an AI content generator can help you increase your income. This is because these AI tools enable you to quickly and easily create high-quality content that resonates with your readers. Furthermore, they can also help you to reduce the time and cost associated with content creation and editing.

The more high-quality content you create, the more likely it is that people will be interested in what you have to offer. Your income can potentially increase if you use an AI writing platform to generate content regularly.

Frequently Asked Questions About AI Content Writing Tools

What Is The Use Of Artificial Intelligence In Writing?

AI can be used for content writing quickly and efficiently. Its language model helps to recognize spelling and grammar mistakes, suggests new topics and ideas, generates content in various languages, creates different types of content, and saves time and money by automating the editing process.

What Is The Scope Of AI Writing Software?

AI content generator is a powerful tool that can be used for many different purposes. From automatically generating content to creating sophisticated natural language processing algorithms, AI writing software has many applications.

For example, the AI assistant can write copy for websites and blogs, articles and whitepapers, generate press releases or product descriptions, and even for entire websites. One can also use them to produce social media posts, emails, and other digital content that can be used to engage with customers or market products.

Is There Any Free AI Writing Tool?

  • Copy AI
  • Writesonic
  • Simplified
  • Quillbot
  • Rytr
  • Text Blaze
  • Smart Copy

Can AI Writing Software Outperform Human Writers?

AI writing software can make crafting content quickly and efficiently easier. However, when it comes to creating high-quality content that is engaging and meaningful, these tools have a long way to go before they can outperform human creativity.

These content generators are great at recognizing patterns and generating ideas, but their output is still limited in terms of complexity and nuance. For the most part, artificial intelligence is best used to augment existing content and help fill in the gaps with automated drafts. In the end, nothing beats a human’s creative vision and skill in content creation.

Conclusion

AI writing software has the potential to revolutionize content creation by streamlining the process and making it more efficient. These tools can help you generate ideas, create content quickly, and even save time and resources by automating the editing process. However, these tools are still limited in terms of complexity and nuance. Hence, you should use them to augment existing content rather than replace human writers. Ultimately, nothing beats a skilled human writer when it comes to crafting engaging and meaningful content.

That’s all you need to know about using AI content creation. Go ahead and try one out today and see how it can fill the blank page with impactful content faster and easier. You might just be surprised at how powerful AI can be!

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Content MarketingTIPS
November 9, 2021

Storytelling in Content Marketing: Effective Methods to Infuse Color, Meaning, and Life to your Marketing

Do you know how powerful stories are?

Have you ever imagined how boring life would be if you did not have stories to share?

Each one of us has stories to tell. It is something that we all experience. Some are good, and some are bad.

Some of the stories you know are taken from the adventure books you read if you can not sleep at night.

We can’t forget the bedtime fairy tales that your parents usually read to you or the movie you watched.

These stories will add life, deeper meaning, and color to our communication.

Now, imagine what storytelling can do to your dull and lifeless content marketing campaign.

Storytelling in marketing can attract an audience like moths to a blazing streetlight.

In this post, I will share with you how storytelling magnetizes your readers and helps you succeed.

But before that, you have to check out these stats first:

An average Gen-Z attention span is 8 seconds. So if they find your content boring after reading the first few lines, you will lose them.

You might be asking, why does this stat matter?

It’s because more than 70% of Gen-Z say they can influence their family’s purchasing decisions on food, drinks, furniture, etc.

It means your product will not get the attention it needs if you cannot convince Gen-Z. The group makes up 25.9% of the U.S. population and comprises 40% of the total consumer markets.

I am mentioning these stats because these numbers have a significant impact on the success of your marketing campaign. Obviously, you cannot ignore these numbers. However, you should not just focus on Gen Z.

Due to the pandemic, many people rely mainly on the internet, which significantly changed how brands tell their stories. Gen Z can be a juicy target, but they are not easy to deal with.

And the best way to attract the majority of the consumers is by incorporating storytelling in your content marketing.

Storytelling in Content Marketing Methods

It is easy to understand why storytelling is a hot topic for marketers. People get easily hooked up on good stories. Furthermore, it matters that people can easily remember stories.

Why?

The human brain’s desire and capacity to identify patterns is one of its most notable characteristics. Because stories follow a predictable beginning, middle, and conclusion pattern, they are captivating and powerful.

It’s a pattern that our brains are hardwired to recognize and grasp onto. In such practices, we’ll most likely recall the messages. Since stories are patterns, our brains are trained to accept and retain them. Thus, they are highly effective communication vessels.

The Golden Circle

Golden Circle

According to Simon Sinek, successful personalities like Steve Jobs, the Wright Brothers, and Martin Luther King Jr. used The Golden Circle model to motivate their followers by inspiring them rather than manipulating them.

Sinek believed that people don’t buy what you do. Instead, they buy why you do it.

Do you know why many businesses failed even if they applied the Golden Circle model?

It’s because they are starting with “What,” then they make their way back to deal with “How” and “Why.”

Why denotes the reasons for doing what you are doing.

How signifies the various ways it can help their audience.

What indicates the product or service you can offer.

When making a story following the Golden Circle, you should communicate in an inside-out type of thinking. Start with the “WHY” and then move your way out to “HOW” and “WHAT.”

Why should you follow this pattern?

It has something to do with the parts of the brain. The “What” question makes use of the analytic part of the brain. While the “Why” and “How” communicate with feelings and deal with human behavior.

Some of you may agree with me that people buy things based on emotions and justify them logically. So by getting into your follower’s emotions and feelings, you can build trust, inform your followers, build connections, and begin conversations.

Incorporate Emotions

Incorporate Emotions

According to the graph below, campaigns with purely emotional content performed roughly twice (31% vs. 16%) as those with only rational content. However, those with purely emotional content performed slightly better (31% vs. 26%) than those with rational and emotional content.

Campaign Effectiveness

Source: Neurosciencemarketing.com

Adding emotional details to your content is one of the simplest techniques to execute storytelling in content marketing. If you write with emotion, your audience will be more likely to connect with it on a profound level.

Storytelling, in whatever form, should be powerful and emotional. Emotion can take many forms, ranging from laughter and happiness to sadness and grief.

If you don’t use emotions to bring your story to life, your message will sound like every other sales pitch you’ve ever heard.

When a story is both personable and relatable, it fosters brand loyalty and strengthens the bond between the brand and its customers. In addition, emotion draws in new customers.

In addition, consumers’ buying decisions are influenced by emotion, and without it, businesses have a lower chance of closing the deal. Therefore, marketers who combine emotion with customer needs will be successful.

In response to the COVID-19 crisis and the subsequent rapid rise in digitalization across all industry sectors, the way brands tell their stories must evolve to keep up with the times and meet the newly discovered needs of consumers and channels.

In today’s multichannel world, people’s attention spans are becoming shorter, and the best way to elicit emotion effectively is through video content.

Why?

It’s because videos are more engaging, and thus they will continue to play a vital role in marketing, not just this year but also in the future.

Their simplicity makes them easy to understand, digest, or share. Additionally, they tend to foster a stronger bond between a company and its customers, increasing brand affinity.

Check out New York Presbyterian Hospital‘s social media post and video. Instead of enumerating their services and what they can offer, they presented simple patient stories that captivated the hearts of their audience.

Tell True and Real Stories

Tell True Stories

Making up stories to create your content viral is not a good idea. Instead of attracting and getting the trust of your consumers, you will lose them in the end. One of the best examples is what Samsung did when they introduced the S21 series.

Part of their marketing campaign was to show the high-resolution image you could click from the smartphone camera. They made up stories about the type of photos their units are capable of taking. Photos were posted, and they claimed that they were taken using one of their phone models. But, experts think that these photos were fake. 

Source: mspoweruser.com

Because of this, people now doubt the quality of products Samsung produces.

So, never make up stories!

The stories you want to share are already there. You just need to find them. Below are questions you can use in figuring out your story angle:

  • How did the company start?
  • What problems did the business encounter, and how did the company solve them?
  • What is the company’s background?
  • Who is your story’s hero?
  • Who are the key characters of your story?

National Geographic content marketing storytelling is a good example. Do you know why?

They are famous for their photos. But what makes them ahead of others is the way they tell the stories in their captions.

In every photo, they show the subject is the main character.

National Geographic

Source: National Geographic

In the above photo, we learned that the Montana Glacier National Park and the Waterton Lakes National Park were recognized in 1932 as the first International Peace Park.

For National Geographic, the stories they tell are about the people, places, and animals they photographed. The brand slips into the background to let the subjects come through.

Telling true, unique stories about your audience and customers makes your storytelling content marketing engaging.

Can You Use Storytelling Technique Only On Interesting Products or Services?

No, you don’t need to have a conventionally exciting product to use storytelling in your content marketing. Unfortunately, that is a widespread fallacy that prevents marketers from experimenting with storytelling in their marketing communications.

You just need to correctly write a story about how using your products or services can potentially improve users’ lives.

The business nature or the product category is not relevant – the same way whether you can elicit a positive result from your followers. The whole thing depends on how you tie together the three vital elements of a story – the protagonist, the problem, and the solution with your content marketing storytelling and product features to win over customers.

Stories are compelling not just because the brain can remember it easily than statistics or information. Research also found that storytelling can release oxytocin, affecting how consumers behave, act, and decide on your products or services.

The research about how the brain’s auditory cortex responds when we listen to a story also states that stories are easier to remember. Storytelling can trigger brain activity for days.

Always keep in mind, in content marketing storytelling, one should be very careful in crafting it. Avoid complex words, jargon, and it should be authentic.

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